How the Signals and their impact is calculated

In short

A signal is a meaningful change in a tracked website, score or product since the previous measurement, written as what changed, why it matters and the move worth making. Changes below fixed thresholds are treated as noise; above them the change is rated high, medium or low impact by its kind.

Formula

Score jumps: Site health ≥ 5 points, Website score ≥ 10 points, AI content ≥ 10 points
Sitemap change: ≥ 10% and ≥ 50 URLs · New section: ≥ 5 URLs · Structured data type on ≥ 3 pages
Product: any change of the key figure (high impact) or of a fact (medium impact)

How it is calculated, step by step

1. Compare every new measurement with the previous one of the same brand, module and method.
2. Keep changes above the thresholds; ignore differences caused by a method change.
3. Rate the impact and write the signal, insight and move.

What goes into it

Two consecutive measurements

Of the same brand and module, made with the same method version.

Thresholds

Fixed per kind of change (see formula).

Data sources

• Actavero's own measurements: website, site health, AI readiness, products.

How often it is updated

Change detection runs daily on new measurements; signals are e-mailed weekly (digest), instantly (high impact, Scale) or monthly (recap, Scale).

How to read it

• High impact means a change that typically affects how buyers compare you, such as a competitor's new product section or a price change.

Limitations

• Only what Actavero measures can become a signal.

Frequently asked questions

Related

• Product comparison — Claude reads your product and finds each competitor's equivalent on its own website; after your approval the products are compared fact by fact and re-checked monthly.
• Site health score — 45 technical and content checks on a crawl of up to 200 pages, grouped into six categories; each category loses points by how often its checks fail, weighted by severity.