About us
We help teams see clearly and act decisively
Why we built Actavero
Marketing teams are asked the same questions every quarter: are we ahead or behind? Is our website as good as theirs? Will AI assistants recommend us or them? The answers are usually a mix of gut feeling, a few screenshots and an expensive one-off audit that is out of date by the time it is presented.
At the same time, how buyers find companies is changing fast. Search results now come with AI-written answers, and more and more people ask ChatGPT, Claude or Perplexity directly. Whether those assistants can read your website — and your competitors' websites — has become a competitive factor that almost nobody measures.
Actavero brings these questions together in one benchmark. We measure you and your competitors the same way every month, show what changed and translate every gap into the next move worth making.
Who we are
Actavero is a product of Elevate BV, a Belgian company founded in 2020 and based in Aalst. It is led by founder Michel De Wachter. We are a small team that builds the product we wanted ourselves: plenty of data was never the problem; clarity on what to do next was.
What we stand for
Our principles
Evidence over opinion
Every insight traces back to something we measured, with the date, the pages and the method attached.
Action over data
A number is only useful if it changes what you do. We always end with the next move.
Fair comparisons
Everyone is measured the same way. When a site blocks us, we say so instead of guessing.
Privacy by design
We analyse public websites, not people. Your workspace stays yours and stays in the EU.
Let's talk
Questions, feedback or a partnership idea? We'd like to hear it.