Product
Every channel, one benchmark, one next move
Visibility per product
For which of our products are we visible, and where do competitors win?
What we measure
- Your products and services, taken from your website into a market profile you can edit
- Google searches sorted into each product line automatically — no keyword lists
- Questions buyers ask AI assistants, written per product — no prompt lists
- Your share in Google and in AI answers per product, against each competitor
You get
One card per product with your position and up to three next steps, ranked by expected effect.
Search (SEO)
Who wins the clicks for the searches that matter to us?
What we measure
- Share of voice: estimated clicks per brand, per product, branded and non-branded
- Rank tracking of your 100 core keywords (weekly, daily on Scale) with traffic value
- Keyword gap, competition pressure and keyword research per product and country
- Google's results page: AI Overviews, People also ask and who else takes the top 10
You get
Where you gain or lose clicks against each competitor, the keywords to win and where to focus first.
AI answers (GEO)
Do AI assistants recommend us or our competitors?
What we measure
- The questions buyers ask about each of your products, asked to an AI assistant with web search
- Which brands are named, in which order, and which sites are cited as sources
- Your share of AI answers per product and topic, against each competitor
- Brands outside your competitor set that AI assistants recommend
You get
Your share of AI recommendations and the products where competitors are named instead.
Website performance
Is our site faster and smoother than theirs?
What we measure
- Google Lighthouse scores for performance, accessibility, best practices and SEO
- Core Web Vitals from real Chrome users where Google has them
- Homepage plus up to four representative template pages, on mobile and desktop
- Monthly history, so you see who improves and who slips
You get
A weighted Website score per site, your rank among competitors and the metrics that explain the gap.
Site health
What technical issues hold us back that competitors have solved?
What we measure
- 45 checks on crawlability, indexing, content, structure, links and structured data
- A rendered crawl of a representative sample of each site, JavaScript included
- Grouping per page template, so one template fix resolves many pages
- Advice per check: why it matters, effort and how to fix it
You get
Your gaps against competitors, ranked by impact for the effort, and your top three actions.
AI readiness
Can ChatGPT, Claude and Perplexity read and quote us?
What we measure
- Access for AI search bots, user-triggered assistants and training crawlers
- Both robots.txt rules and what the site's bot protection actually lets through
- Presence and validity of an llms.txt
- Content readiness of key pages, assessed by Claude on six criteria
You get
An AI readiness score per site and the concrete steps to be cited instead of your competitors.
Social media
Whose content works better on social, and what is everyone posting?
What we measure
- Your accounts and your competitors' on LinkedIn, Instagram, Facebook, TikTok and YouTube
- Share of engagement, followers and posts; engagement rate and follower growth
- Top posts, the formats and posting days that work best
- Signals when a post takes off, followers jump or a competitor posts much more
You get
Your share of the social conversation you start, and what to copy or answer.
Links and mentions
Who links to and writes about us — and about them?
What we measure
- Referring domains and backlinks per brand, with the sites' authority and traffic
- The link gap: important sites that link to competitors but not to you
- Online mentions on websites, blogs, forums and news sites, with sentiment
You get
Your share of links and mentions and the sites worth approaching first.
Brand Key and products
Is our brand seen the way we intend, and how do our products compare?
What we measure
- Your intended Brand Key next to how the market perceives each brand, from third-party sources
- Your products matched to each competitor's equivalent, compared fact by fact
- Monthly checks, with price and offer changes as signals
You get
Where perception and positioning differ, and where competitors' offers move.
Signals
What changed, and what should we do about it?
What we measure
- Daily change detection on websites, rankings, social accounts and products
- Impact and tone: risk, opportunity or neutral
- A next move for every signal
- E-mail updates: a weekly digest, a monthly recap or instant alerts, depending on your plan
You get
A short list of signals, each with why it matters and the next move worth making.
Who it's for
For the people who own your online presence
Marketing leads and CMOs
A monthly answer to “are we ahead or behind online?” per product and per channel, with evidence you can take to the board.
Digital and web teams
A prioritised backlog of fixes that competitors have already made, with the effort per fix.
SEO and content specialists
Rank tracking, keyword gaps and research per product, AI Overviews and AI answers against the sites you compete with — without building keyword lists.
Social and brand teams
Which formats, topics and posting days work for competitors, when their posts take off, and how the market perceives your brand.
Agencies
A repeatable benchmark for every client pitch and quarterly review, without manual audits.
Our method
Evidence you can defend
A benchmark is only useful if you trust it. These rules are built into every measurement.
Same method for everyone
Every site is measured with the same pages, tools and rules, so differences are real differences.
Every number labelled
Each score shows when it was measured, on how many pages and with which method version.
Fair when sites push back
Sites that block automated requests are reported as such, not given a misleading low score.
Polite crawling
We identify our crawler, crawl only a small sample and stay within normal visitor load.
Try it on your own site
14 days free: every module, compared with one competitor. No credit card.