Methodology · Benchmarking
How the Rank and fair share is calculated
Method version v1 · Last updated
In short
Rank is a brand's position among the tracked brands on a score, where 1 is best and brands with equal scores share the better rank. Fair share is the share each brand would have if visibility were spread evenly: 100% divided by the number of tracked brands.
Formula
Rank of b = 1 + number of brands with a higher score than b Fair share = 100% ÷ number of tracked brands
How it is calculated, step by step
- Sort the brands by score.
- Count how many score higher.
- Compare shares with the fair share.
What goes into it
- Scores
- The score being ranked, measured with the same method for every brand.
Data sources
- The underlying score.
How often it is updated
Whenever the underlying score updates.
How to read it
- Above fair share means you get more than your part of the attention among the tracked brands.
Limitations
- Depends on which competitors you track.
Frequently asked questions
What happens with ties?
Brands with the same score share the better rank.
Related
- Share of voice (Visibility) — Your share of the visibility of all tracked brands together, per channel (SEO, GEO, backlinks, socials); the Visibility score is the average of the four.
- Website score — Google Lighthouse performance (0–100) of the homepage and up to four representative pages, weighted: homepage 40%, the other pages share 60%.